CAMPAIGNS
I’ve worked as a Creative Director & Copywriter for multiple agencies. In fact, my first job was as a Social Media Manager so I have a deep understanding of marketing and strategy. I have supervised a team of designers, copywriters, animators, etc to fulfil the client’s marketing objectives. Of course, I’ve also been at the forefront of integrating AI tools like Midjourney & Static Diffusion in our content creation pipeline.
STRANGER THAN FICTION
The Government of Abu Dhabi
MediaQuest Corp | Dunes Ventures
Creative Director | Project Manager | Concept
I was tasked with creating a campaign for the social channels of Abu Dhabi SME hub about innovative technologies but with a mandate to make it fun and engaging. So I conceptualized a series of movie posters and magazine covers that would juxtapose famous science fiction movies with futuristic tech ideas. These would be supplemented by a series of reels and would pose the question - Is it reality or fiction? The campaign would be executed under the umbrella tagline - #StrangerThanFiction
WIO BANK - ALWAYS ON
Wio Bank
Creative Director | Project Manager | Campaign Strategy
MediaQuest Corp | Dunes Ventures
Wio bank - UAE’s first fully digital bank needed a holistic campaign to drive sales. Along with on-ground activation, I was tasked with conceptualizing and creating content for ADSME HUB’s social channels who would promote their strategic partnership with Wio Bank.
IP Unit - Branding
The Government of Abu Dhabi
MediaQuest Corp | Dunes Ventures
Creative Director | Project Manager | Writer
I was tasked with creating a campaign for the social channels of Abu Dhabi SME hub about innovative technologies but with a mandate to make it fun and engaging. So I conceptualized a series of movie posters and magazine covers that would juxtapose famous science fiction movies with futuristic tech ideas. These would be supplemented by a series of reels and would pose the question - Is it reality or fiction? The campaign would be executed under the umbrella tagline - #StrangerThanFiction
